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During the webinar co-organised by Human.technology Styria and the China IP SME Helpdesk, interested participants will be able to gain insights into the basic notions of Intellectual Property Rights (IP) in China. Given by renowned IP lawyer Mr. Thomas Pattloch, the webinar will provide an overview of the most important aspects of IP for EU companies interested in the Chinese market, structured into '10 golden rules' to keep in mind when doing business in China. The language of the webinar will be German.