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Innovation in the field of plant breeding and the creation of new plant varieties contribute to increasing the availability of nutritious and affordable food for a growing population. It can also be an excellent business opportunity for European and foreign undertakings, including small and medium enterprises.

The EUIPO Observatory, in collaboration with the Community Plant variety Office carried out a study quantifying the economic contribution in the European Union of the Plant Variety Rights system. While this study is comparable to the other Observatory studies focusing on the economic contributions of the various IP rights, it considers specific aspects of agriculture and horticulture, such as the contribution of the PVR system to the global competitiveness of the EU agriculture and horticulture sectors. The webinar will be focused on the results of the study.