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During this webinar, the China IP SME Helpdesk IP Business Advisor will provide a presentation on “Do’s and Don’ts of IP Protection in China ” which focus on the basics of IP protection in China relating to e-commerce. It is designed for Portuguese SMEs with relatively basic level of prior IP knowledge in China. The presentation will provide SMEs with tips and expert recommendations on what to pay attention to before entering China market, Do’s and don’ts of IP management in China as well as what to do in case of an infringement.