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Panellists:

Patricia COVARRUBIA, Senior Lecturer in Law at the University of Buckingham and an IP consultant at the Latin America IPR SME Helpdesk

Justin HUGHES, Hon. William Matthew Byrne Distinguished Professor of Law at Loyola Marymount University

Delphine MARIE-VIVIEN, PhD, researcher in IP and Food law, Deputy Director Research Unit Innovation, CIRAD.

Arul George SCARIA, Associate Professor of Law and Co-Director of the Centre for Innovation, IP and Competition (CIIPC) at National Law University, Delhi

Moderator: Benedetta URBERTAZZI, Aggregate Professor of European Union Law at the University of Milan-Bicocca

Objectives:Further to the COVID Crisis, it is now generally admitted that our Planet will experience a complex period of economic recovery. Some of the business sectors using Geographical Indications are among those suffering deeply under the COVID crisis. Which role can be played by Geographical Indications in supporting economic recovery, and in promoting post-covid sustainable development? Should the role of Geographical Indications expand to new categories of goods and how can this be achieved, including in EU-promoted Free Trade Agreements? Referring to the criticism of the US and several other wealthy or developing countries against Geographical Indications, is the current system fair and promising for all? Will the US and EU approach converge or further diverge, and would there be space for diverse international harmonization scenarios? Speakers from Europe, India, North and South America with a variety of opinions will provide a worldwide picture of the future of Geographical Indications and Traceability in a deeply Covid transformed world.