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In this roundtable, we’ll discuss the importance of an efficient coordination between global trademark portfolio strategy and branding strategy within corporate planning. We’ll also discuss the role of technology-based solutions (such as global surveillance and proof of use) in the process of building strong brands.

Guest Speakers: María José Rodríguez.

Head of Distinctive Signs Examination Area, Spanish Patent and Trademark Office.

Gerard Guiu. Chief Executive Officer, ANDEMA.

Moderator: Isabel Cortés. Head of International Affairs, PONS IP; Vice-Chair of INTA’s Harmonization of Trademark Law and Practice Committee.