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VDMA China Chapter and China IP SME Helpdesk jointly organise a series of webinars to discuss practical intellectual property rights protection in China. The past 2 sessions were about the main differences between the intellectual property systems in Europe and China and common IP-related mistakes SMEs make in China. The last session held on March 24 focuses on brand protection in China. The IP Business Advisor will provide an overview of trade mark registration, brand building and enforcing one’s rights in case of an infringement. The IP Business Advisor will also discuss new types of infringements involving copyrights to infringe on brands.