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On May 6, the Danish Chamber of Commerce in China and the China IP SME Helpdesk jointly organise the webinar on “IP Protection at Online Trade Fairs” to provide SMEs with the tools to develop a comprehensive IP strategy for online trade fairs.

While the Covid-19 pandemic introduced the concept of online trade fairs, their efficiency and affordability as well as the increasing digitalisation of the world means that online trade fairs are likely here to stay. Whilst online trade fairs are an excellent means to promote SMEs’ products and finding new business partners, there are also specific IP risks involved. To be successful at online trade fairs SMEs need a comprehensive IP strategy.